Back in 1999, at the end of "the Nineties," I wondered what the new decade, the first decade of the Third Millennium, would be called.
Would people refer to it as "the Aughts," "the Noughts," or "the Zeros"? Or would it be something utterly unique? To mark the fact that all years of this decade had two 0's in the middle, and paying homage to Y2K anxieties and millennial armaggedon fears, I thought it would have been fun to call this decade "the Oh Oh's."
But what did we end up calling this decade? What name eventually stuck?
None.
The only person I have heard refer aloud to this decade by any name was me. I tried "the Aughts." In case you noticed, it didn't catch on.
The entire English speaking world wussed out. And that includes you, dear reader. The media, however, has been the worst. Now, as television and radio embark on their ritualistic decennial orgy of best-of-worst-of lists and overhashed clips, the feckless cowards in the media persistently and pusillanimously refer to this decade by no name other than "this decade."
The one outfit I've seen call the decade by a name is iTunes, which has released a set of music collections representing the decade. iTunes calls this decade "00's." Of course, iTunes hasn't exactly gone out on a limb here, because they haven't disclosed how to pronounce it.
By the way, the number one song in the iTunes collection of 00's Pop is "Clocks" by Coldplay - a song that is pointedly symbolic for the occasion - not because of its tick-tock reference to time passing, but because it comes from a band that exudes the kind of wimpiness that is emblematic of our nameless, nearly over decade.
In fact, if there is one quality that characterizes the 00's, it probably is wimpiness. This is the decade we failed to finish off Osama bin Laden at Tora Bora. We nervously twiddled out thumbs while North Korea developed a nuclear weapon. And we allowed ourselves to get so frightened by Wall Street bankers that we shoveled billions of dollars of bailout money at them as soon as they said "Boo!"
Let's hope things get better as we head into the new decade, the decade that will proudly bear the name ... ummm ... "the New Decade."
Happy New Year!
P.S.: Hey, by the way, I don't mean to insult Coldplay too much. I do like the Coldplay song. Who doesn't? It's a great song. But let's be clear: It is one song - that is, one song they have recorded over and over again with different lyrics. The Ramones only had one song, true, but at least they didn't take themselves quite so seriously. Try this experiment at home: Think of a Coldplay or Ramones song and try to play it in your head, then allow your mind to wander slightly. You will find that the song you had in your head has transitioned effortlessly into one of the many "other songs" released by the band. See? Same song.
Comments