One of the many perks of living in Grand Forks, North Dakota is that you get over-the-air Canadian television. Their comedies are brilliant. The news programs are insightful. And they have great children's shows. In addition to teaching my kids to speak French and be extra polite, they also brainwash my kids to want toys that are, happily, not available in American stores.
But where Canadian TV really shines is with sports. They offer regular coverage of bobsled - my favorite sport since I was five - and everything else that golf and Nascar pushes off the air in the States. Best yet, when the Olympics come around, Canadian television opens a window into the hidden goings on of another culture.
As an interloper to Canadian broadcasting, you, as a viewer, are addressed as if you were a red-blooded Canadian. So the ads attempt to appeal to your maple-leaf patriotism to patronize the official sponsors of Team Canada. Businesses that have forked over money to help Canada win Olympic gold include the Royal Bank of Canada, Air Canada, and Rona - a home-improvement warehouse store native to the provinces.
That's all great. And I'm sure those companies couldn't care less if Americans find out that they are sponsoring their country's Olympic team. But one sponsor of Team Canada shocked me: Chevrolet.
Oh, the dark secrets you can learn by watching Canadian television! Now, listen, I have nothing against Canada, but helping them hand the United States a humiliating loss in curling is not exactly what I was hoping to accomplish with my new car purchase.
Look, if you want to sponsor the arts, children's charities, and the search for a cure for cancer - and even help them all at the same time - that's wonderful. No one comes out a loser. But if you are trying to help Canada win gold medals, that necessarily means you are trying to help the USA lose. And I can't get behind that.
When I grew up, there was a jingle that was ubiquitous on television: "Baseball, hot dogs, apple pie and Chevrolet." Back then, Chevy was all about America. Well, not anymore. If you buy a Chevrolet, you might as well knit Canada's hockey coach a sweater.
You don't believe me? Read about GM's proud involvement in the $110 million "Own the Podium" initiative, which was "designed to help Canada become the number one medal-winning nation at the Vancouver 2010 Olympic Winter Games."
Now, I want to be very clear here: I am by no means suggesting or implying that you should refuse to do business with Chevrolet because of this - that is a step you should take only - and I mean only - if you love America.
Comments