The Backbencher

You Just Lost the Olympics

The Olympics are now over, and it’s time to tally up the winners and losers.

Arguably the Games' most impressive story was Jamaican sprinter Usain Bolt, who became the greatest sprinter in history, winning three gold medals and setting world records with each one. Particularly stunning was Bolt’s performance in the 100 meters, where he got so far ahead of everyone else that, 20 meters from the finish, he slowed down, completed a moderate-difficulty sudoku, confirmed all his pending friend requests on Facebook, and then jogged lazily to the finish line.

And that brings us to the biggest loser of the games: Nike.

Usain Bolt accomplished all he did in sparkling metallic-gold Pumas. Yup, that wasn’t a typo: I’m talking about Puma-brand athletic shoes.

When I went to middle school, if you wore anything but Nikes, you had to be prepared to be locked in a janitorial closet from 5th period Friday through 2nd period Monday. It was humiliating. Plus, you missed “Knight Rider.”

My, how times have changed. Residents all over northwest Oregon must have heard the anguished screams of Nike executives every time Bolt effortlessly cruised to another victory. I love how Bolt rubbed it in by posing with the shoes for photographers.

Not only did Nike suffer that indignity, but, if you believe what you read on the athletic-apparel blogs (and who doesn't?), Nike was apparently ready to spend tens of millions of dollars to sign a deal with Michael Phelps. But they lost out. To Speedo.

And just to be clear about what we’re talking about: This is Nike trying to drop eight figures on an athlete who competes in a sport in which HE DOESN'T EVEN WEAR SHOES.

More than that, his very smiling presence on television seems to say, “If you want to get an awesome body like mine from your workout, then YOU SHOULDN'T WEAR SHOES EITHER.”

And Nike lost him to Speedo?

I’ve got to say, I feel like this is a fate Nike richly deserves. When I went to the Atlanta Olympics as a spectator in 1996, Nike had a billboard hovering right over Centennial Olympic Park, where it was visible to all the athletes and their parents, reading:

“You don’t win silver. You lose gold.”

Hmmm. Bet they won't be resurrecting that ad campaign anytime soon.

Photo, above: A willing pawn in the global marketing wars, an Agence France-Presse photographer lends larger-than-life perspective to Usain Bolt, as Bolt gives mad props to his shoes, which are not Nikes.

Nike-logo illustration: Special to the Backbencher.

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NEXT WEEK IN THE BACKBENCHER ...

... I continue my tally of winners and losers at the XXIX Olympic Games, even though, by then, it will no longer be topical.

Family Matters

Sorry about not posting last week. I have been consumed with other matters.

Last Tuesday, doctors removed a large mass from my wife’s abdomen. It was purple, slimy, and seemed angry to be disturbed. We named it Zane. I’m happy to say that Zane pinked up quite nicely within several seconds after removal, and he was definitely less gross after a bath.

While my wife was on some serious pain medication recovering from her c-section, I decided, as a caring husband who is concerned about the quality of her healthcare, to test the effectiveness of the medications she was receiving by posing various questions to her, such as “Do you mind if I buy a pick-up truck?”

It turns out that the immediate post-op recovery period presents an excellent opportunity for husbands to get their wives’ approval on all kinds of critical family expenditures. Not only did she agree to a pick-up, but I also got her consent to a rider lawn tractor, a compound cross-cut miter saw, and something called an “Arctic Cat.”

I don’t know exactly what an Arctic Cat is, but I think it’s some kind of snowmobile. All I know for sure is, judging by the rear-window decals I see, Arctic Cat appears to be very popular with pick-up owners here in Grand Forks, North Dakota. Therefore, I figured, I should make sure to be able to get one, especially since I’m already getting the truck. I’ll need something to haul.

I should note that Arctic Cat’s popularity is not universal. One pick-up around town sports an apparently a new window decal depicting Calvin, of the Calvin & Hobbes cartoon strip, urinating on an Arctic Cat logo. This is remarkable for at least two reasons. First, it’s somewhat surprising that people are that passionate about their snowmobile brand preferences. Second, that whole Calvin-urinating-on-a-logo thing peaked when I was in high school.

Yikes.

America needs to find a new obnoxious window-decaling trend for our trucks. And that’s an issue you can be sure I will take up when I announce my write-in candidacy for president next week.

But, in the meantime, I should tell you that mother and baby are doing fine. Please e-mail me or post a comment to weigh in on whether I need a cup holder on my lawn tractor.

Bare and Balanced in the Sin City of the Upper Midwest

You are probably like me in that you’ve been wondering for several months now why in the world the Republicans would hold their national convention in that great bastion of liberalism, Minneapolis.

Minnesota, after all, is so liberal, it was the only state to vote for Mondale instead of Reagan in 1984. In fact, the Land of 10,000 Lakes is so left wing that more than 50 percent of the radio stations are National Public Radio. If you don’t believe me, come on up and give the radio dial a spin. And bring some cassette tapes with you. Anything you can spare. I’ll listen to Air Supply’s greatest hits at this point – I’m that desperate.

Well, I have figured out why the RNC picked the Twin Cities. It’s as simple as this. Republicans want to party. And for conservatives, Minneapolis is a virtual buffet of sin. It’s where Republicans can go to let their hair down, kick off their heels, and wag their feet.

You’ll recall that late last year, Larry Craig, Republican senator from Idaho, was caught soliciting sex in the Minneapolis St. Paul Airport by making certain foot motions under the divider of a bathroom stall.

Now there’s this: I can report, as the result of my own investigative journalism (or at least my bored wanderings during a layover) that at the very same airport, and just yards away from Mr. Craig’s haunting grounds, the voice of American conservatism, Fox News Channel, is selling pornography. Yes, that’s right. Fox News is selling porn. And not just any porn. We are talking videos literally labeled “HARDCORE”.

No joke. I obtained photographic evidence, which you can see above right. On close inspection, you may be asking if I actually pixelized a portion of one of the photographs. Yup. Not family friendly, I’m afraid. Wow, this blog actually has a stricter decency policy than Fox News Channel. There you go.

I should note that these pictures were obtained at great cost. That is, at great cost to Fox News Channel. Or at least I figure as much. Anytime someone whips out a camera around the porno-mag rack at a newsstand, there’s gonna be some lost sales. I know I saw one guy scurry away.

Now, in all fairness, I should point out that there is no indication that Fox News Channel is selling pornography for prurient purposes. Their slogan is, after all: “We report. You decide.” In other words, “We sell porn. You decide what you’re going to do with it in the privacy of your own home, including using it as research for your upcoming Heritage Foundation white paper.”

Nonetheless, I’ve got to say that this is a disappointment coming from the network that employs Sean Hannity.

Sean Hannity is a great American. How do I know he is a great American? I know because everyone who calls into his radio show tells him, “Sean, you are a great American.”

Then Sean, without missing a beat, turns around and says, “Thank you, and you are a great American, too.”

Now, how does Sean know that all his callers are great Americans? I’m assuming that his call screeners, after thorough investigation, flash a message on his monitors: “CALLER IS GREAT AMERICAN.” Otherwise, it’s possible that Sean considers the act of calling into his radio show to be sufficient in itself to make someone a great American. And I’ve got to say, of all the ways there are of becoming a great American, such as dying for your country in combat, I would definitely recommend going the route of being a caller on the Sean Hannity radio program.

Let me just anticipate the comments some of you will have. “It's not fair to say Fox News Channel is selling porn when this is clearly just a newsstand at an airport which has a logo-licensing deal with Fox News Channel.”

To that, I have to pull out my intellectual-property-professor card and say, under trademark law, you are your trademark, and vice versa. The only way a trademark license can be legally acceptable is if the trademark owner controls the quality and characteristics of the thing on which the trademark appears, which, in this case, is the newsstand. To wit, viz., ERGO:

Fox News Channel is selling porn.

So, to the thousands of Republican delegates traveling to the Big Minne, I hope you whoop it up and have a grand ol’ time together. But on the off chance that you find yourself lonely, at least you know where to go to find a few hundred pages of great Americans to keep you company.